With greater than two decades of management, human resources, sales and marketing experience, Paula Crutchley has developed an expertise in identifying and resolving ineffective marketing strategies, recruitment and retention gaps and missed revenue opportunities.

Paula skillfully guides her clients in developing and implementing turnaround strategies which drive market share and increase revenue. As an entrepreneur she also has an intimate understanding and compassion for the challenges that new business owners face and seeks to partner with them teaching them to make a better living doing what they love.

She is an award winning Sales and Marketing Specialist with a passion and expertise for driving new business development. She launched her coaching business after enjoying many years of success working with some of the top Fortune 500 companies in the United States including AstraZeneca Pharmaceutricals, Dunlop's, and Coldwell Banker as a Sales and Marketing Director, Management Consultant, Facilitator, Speaker and Board Member.